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Inventing:The Moment before the Spark Came
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Niche Markets

In this era of easy availability of knowledge and technology, it is not inconceivable to drastically change a country's source of revenue in a matter of a single decade. An example being the economy of China, where it was only a decade ago that they had rudimentary industries that are more associated with a third world country. China is today still being considered as a third world country, but if we were to add up all its many capabilities, then there is no doubt that being the second largest economy in the world and having the status as the factory of the world, it will easily reach developed status in another decade.
It is certainly an economy to keep a watch on, if we were to perceive it as a threat to other faltering economies trying to survive in this era of high oil and commodity prices. Partly due to its huge market and cheap land and labor, China has been the choice of foreign direct investments, especially from American and European sources. China's February 2008 FDI reached US$18.1 billion, an increase of 38.8% from a year ago. Because investors have no other alternatives, they are dumping their money into China, hoping to at least carve out a small piece of the cake. This has added more fuel to the already overheated Chinese economy, where inflation rate has reached a very uncomfortable level, as far as the large impoverished population of this land is concerned. Just imagine what will happen if the large poor rural populace who at this moment is facing survival threats from pricey essentials begin to run riot? The whole world will not be prepared for such a catastrophe!
It is indeed a shivering thought if we were to look around the other smaller economies. You will find that many of them are following in the same footsteps like China, replicating the kind of investments that will add no value to the world economy, except to add to the numbers of countries that can only say 'me too' also producing it. The world cannot sustain too many similar economies like those of China, each trying to replicate the kind of low cost production units. Resources should be more productively utilized in areas of newer technologies or newer products and services instead of being channeled into same old things. However, doing so will require new and stronger visions, least so from parties that can make decisions.
Along with this thinking, there should also be restructuring of economies that have been using import substitutions to sustain their economies. With low cost producing countries feeding their productions to buying nations, it is no more viable to keep these import substitution industries running. An important example being the vehicle industry, where competition among the few industry giants have brought about producing cars at a cost that small producing nations just can’t match. For them, an import substitution economy should cease as soon as possible and another sustainable method be introduced.
Perhaps one of the viable methods is to take the route of 'niche production' where specialization in highly niche industries seek and expanded. Niche industries have a very much higher risk for successes, but if ceaselessly pursued, will have long term benefits. It is certainly less competitive, but requires suitable marketing efforts and a longer gestation period for break even. For some developing countries that are not endowed with much natural resources, niche production might be the only alternative in order to remain relevant in a world economy that makes size a very important deciding factor where success is to be achieved or not.
Niche industries rely heavily on human resources. It relies on ideas and innovative thinking much more than material resources. An evergreen example to look at is the Swiss watch makers. A traditional watch exporting country that have very little natural resources, Switzerland has reinvented itself to exporting exclusive fine watches and cheap models that click well with the young and trendy. Being a traditional exporter of expensive accurate chronometers, it too has to reinvent itself when the quartz revolution came about in the sixties. All it had was the human factor and plenty of government incentives to turn the tide and reinvented itself to remain relevant today.
Most of the requirements for niche production are already available, except for the political will to pursue it. Economist have yet to take a deeper look into its many benefits, but with existing import substitution channels facing a bleak future, the time might be now to take a concerted interest to it. A world with diverse industries spread out among big, medium and small economies; with each able to carve out a fair proportion of trade will bring about stability and peace.
As an example of a niche industry that has a great potential, we have only to look at the robotics industry. Especially futuristic is the scenario where robots are used to take care of the burgeoning aging population. Robots that can be programmed to show interactive facial expressions will be on the menu in the not distance future, and might become man's preferable companion!
written by Yap Tat Meng

Inventive Ideas

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Most people love a New auto! What about You?
Introducing AirCoast product redesign and designing services
Are you in anyway looking for outsourcing of product design, re-design or re-inventing your product lines?
Are you looking for a product design, redesigning company?
Or perhaps you are looking for product design, or product redesign manufacturing?
Or are you looking for a product design, redesign and its development?
Or trying to reinvent products that are not getting any sales?
Then AirCoast have the right service for you.
Just one more question--Can your product survive from intense competition brought about by globalization?

If you are struggling to fend off your competitors because your product is :-

not too exciting,
not price competitive,
looks like a thousand other ordinary products,
you are not the market leader in it's class,
and you don't know where will you be in the next six months,

then you should take a look at what we have to offer to save yourself from going into obsolescence!

Our Product design and redesign services is a service where we will help you to give your aging product a 'design spin' so that you will have a fresh 'new' product to fend off those mercenaries from 'low cost' producers. Some of our client's were completely amazed when they see what we have 'spun' for them. Most said " oh!, Why didn't I thought about it before, it is so obvious." Well, the other guy's lawn always look greener!

Six reasons why you should out-source your product design/redesign work.

Product staleness can seriously cost you to loose market share due to globalization.
Product staleness can also dampen your marketing department due to their loosing interest in their own product.
There is only so much you can go in reducing product prices, even with outsourcing, bearing in mind that others will also outsource their product, and this eventually will bring all competitors to share the same playing field again.
Having the latest efficiency boosting management programs will not be able to help you increase market share. Instead, introducing new products will greatly boost your image and brand.
Redesigning your product in-house is a time consuming exercise, as there is normally little motivation to do well. It is just like in-breeding and a lack of new ideas will stump your company's progress.
The internet has brought about a level playing field for both the big and small guy, so the pressure on existing companies are extremely high to say the least. In order to survive, you will really have to be on your toes, so looking out for some new ideas should be your priority.

What our product design and redesign services can offer you
The shortest path to market for your new product.
New product ideas are cost effective, both in production and maintaining cost.
You will retain all filling rights to patents, and we will only retain a small portion of the profits.
Pump new blood and vitality into your organization.
Creating new market sector opportunities.
Extending existing product life cycles.
Sometimes you may not need a complete product redesign to re-brand yourself, but just a slight innovative change to your marketing scheme. Let us help you by using our unique Re-branding techniques to give your product a New Life. Our simple ideas will create shock waves for your company's competitors. We can help You Re-Brand your product with a low budget program that will push you ahead of your competitors.
We also provide a one-to-one Coaching service on Re-inventing of your product, so if you are interested, please mail us here
December Article
What makes a country great? Circa 2009.
Someone once asked what makes a nation great is. You can be sure that the opinions are as diverse as the different species found in a natural pond. It is indeed a difficult question to nail. In order to get an accurate answer, we would have to look at all those countries that have managed to achieve at least a decent level of greatness. But there are not many of them to speak of, and based on what types of criteria to grade them, we could not count more than five.
Let us not be awed by military might because as we can see, it could become a bane when a country is engaged in military adventures that sucks up real money. A case in point is the US military engagement in Iraq where troop withdrawal is a big problem.
What about countries with technology might then? If we were to look at countries like Japan, Germany, United States, Korea, Taiwan and the UK, we can certainly discern that there is a great future for them in the years to come. These countries took years to build up what they have now but how far they will go is any body's guess. Of the group, the US, Germany, UK and Japan are ahead of the pack. But not far behind, we have countries like China and India breathing down their necks. With plenty of investment dollars going to these two developing countries, it would not be wrong to predict that they will be in the front running in a couple of years time.
Great economies make great nations. If we were to follow this dictum, then countries like the US, Japan, Germany and China would make the grade. However, having a great economy might not be enough as having great managing skills is equally important. If we were to take a look at how the US is managing its economy, then we could not come of with a feeling of anxiety because there seems to be too many issues to tackle. In the US, monetary issues seem to be an insurmountable problem with the falling value of the dollar. Employment, trade balance issues are the other items which could be sticky ones to overcome as well. Perhaps we should look closer at the trade issues because trade surpluses seem to be an important element; in this case, it is strong surpluses that are the issue. Perhaps when a country sells a lot of its product, it will have a strong bargaining power. A case in point is the issue between China and the US. With a constant annual GDP rate of increase of 10 percent for China, the US has been aggressively pressured China to increase its monetary exchange rate so as to reduce its huge trade surplus with the US. China has only acceded to the US wishes marginally, dragging its feet along the way. How long this could go on is a big question mark, whilst the rest of the economies wait in abated breadth.
How did China managed to become such a huge elephant? Who is to be blamed for such a situation? There are no surprises here; the blame could only be justifiably nailed to US. For more than a decade, it has gobbled up to 60 percent of China's export. Not only that, it has also pumped in billions of dollars of investment in China. Why only China, you might ask? Well, the answer is the huge market size. The thinking was that if you invest in China, part of the manufacturing output could be absorbed in the host country. On paper, this looks like a great investment proposition, at least from the banker's point of view. In reality, most of the exports went back to the US. Could you then say that a country becomes great when they can sell more than they can consume? Yes, this seems to be the new old economic truth given a new twist!

Yap Tat Meng
Inventive Ideas

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